Roots is an Ottawa-based brand that simplifies hair care with straightforward, effective, and viable products. Their aesthetic has caught the attention of influencers, while their pledge to inclusivity is evident in their packaging featuring braille. Roots offers the finest, artificial colour-free, paraben-free, and phthalate-free ingredients for anyone seeking basic yet effective hair care solutions.

Roots is committed to offering effective and eco-friendly hair care solutions for all hair types while prioritizing accessibility needs. To ensure accessibility, the packaging features large text, braille, and high-contrast colours. In addition, to capture the brands values, the brand's no-nonsense approach simplifies hair care routines without sacrificing effectiveness.