VIVID is a premium energy drink brand geared towards health-conscious adolescents who seek a healthier alternative to traditional energy drinks and sodas. Its unique blend of high-quality ingredients provides sustained energy, mental clarity, and overall well-being.

VIVID's objective is to appeal to active adolescents by offering a sugar-free, naturally flavoured, and caffeinated energy drink with bold fruit and citrus designs that align with their values and aesthetics. The fruit illustrations not only enhance VIVID's visual appeal but also emphasize the brand's commitment to using natural ingredients. The overall goal is to provide a premium energy drink that supports sustained energy, mental clarity, and overall well-being